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Navigating the Next Era of Video Streaming and Ad Tech.

We provide strategic clarity and executive-level expertise to transform complex product decisions into market-leading growth and reliable insights.

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Our Specialized Consulting Services

Product Strategy & Roadmap

Develop a clear, defensible product vision and prioritize features that capture market share in the rapidly evolving streaming and ad-tech ecosystem.

Go-to-Market (GTM) Planning

Launch new products and features with precision. We build data-driven GTM strategies that align sales, marketing, and product teams for maximum impact.

M&A and Investment Due Diligence

Deliver non-biased, deep-dive analysis of ad tech and video vendor solutions to support investment and corporate M&A decisions.

Areas of Expertise

Standards-Driven Product Fluency

  • IAB Leadership: We've helped to define core industry specifications at the IAB and across the DSP and SSP ecosystem, including CTV, mobile app and live broadcast standards.
  • Programmatic Core: In-depth knowledge of VAST, VMAP, and OpenRTB specifications, ensuring technical compliance and helping our customers identify overlooked datapoints.
  • CTV/Mobile Standards: Deep experience creating standards for classifying mobile apps and CTV content to improve targeting capabilities.

SSAI and Advanced TV

  • Server-Side Ad Insertion (SSAI): Proven expertise in SSAI deployment, optimization, and guiding technical troubleshooting across major media clients (HBO, Fox, Tubi).
  • Streaming Architecture: Fluent in adaptive bitrate (ABR) streaming protocols, including DASH and HLS, and their impact on monetization.
  • Ad Decisioning: Expertise in complex video ad serving and ad decisioning systems, architecting solutions from both the vendor and customer side.

Investor & Diligence Consulting

  • Institutional Due Diligence: Advising investors on public and private market opportunities within the ad tech ecosystem.
  • Vendor Analysis: In-depth knowledge of SSP, DSP and SSAI pricing models, industry fit, and competitive positioning.
  • Debt & Equity Valuation: Consulting for institutional clients on debt and equity of public companies, providing critical analysis for M&A and financing decisions.

Our Approach

We speak the language of engineering, product, and finance. Our expertise is rooted in years of leadership within premium video and programmatic advertising platforms. Updraft Strategy was founded on the belief that strategic advice must be actionable, technical, and aligned with measurable commercial outcomes. We don't just deliver a deck; we partner with your team to execute the plan.